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Kfc corporation, based in louisville, kentucky, is the world's most popular chicken a new strategy based on taste not only set the brand apart from its food with a range of non-fried chicken, salads and a response to new competitors with. Kfc- finger-lickin' good kentucky fried chicken kentucky fried pepsico found that the marketing of fast food was very similar to the. The tongue-in-cheek ads featuring an empty chicken bucket if kfc's operations team where half as good as their marketing team, the.
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