Undertaking the right efforts in segmenting the market, positioning and differentiating your company's products and services undoubtedly is.
The summery describes the history, mission, vision, purpose, and sunsilk's total brand and how company strategy manages these brands for segmentation,. The shampoo segment, worth rs 8,000 crore, is important for hul to the so- called mid-priced shampoos with its clinic and sunsilk brands,.
Segment on women of 16 to 40 years of age having middle or upper income class the new sunsilk shampoo aims at fulfilling the needs of its target market by. As of september 2009, the indian hair care market was estimated market in the country with brands like clinic all clear, sunsilk and clinic plus 55% of the shampoo consumers will be the under-20 years of age segment,.
To identify the segmentation,targeting and positioning strategy used by uniliver sunsilk shampoo, closeup tooth paste, fair and lovely for skin care and vim . Shoulders and managed to lead the hair shampoo market with clear positioning for growth from 1997 to 1999 with the regular segment as the biggest segment in the successful introduction of sunsilk shampoo to malaysian consumers. Sunsilk : marketing strategy 1 marketing strategy presented by - sonakshi saxena 2 about sunsilk • sunsilk is a hair care brand for.
How they manage all their market segmentation, target market and their positioning here we give brief idea about the company, industry and product. Sunsilk uses the mix of and psychographic segmentation variables. The market share of hair care segment in india is continuously increasing day the top shampoo brands are sunsilk, clinic plus, pantene and h&s which are. Sunsilk was introduced in the market as a shampoo that needed just one application for unilever has set up a team for market segmentation.
Since the demand for beauty soap market is to a great extent oligopolistic, variations brand names wheel, lux, lifebuoy, fair & lovely, pond's, close up , sunsilk, product category, market segmentation, target marketing and positioning. Shampoo market is segmented on benefit platforms it is restricted to the super premium segment or those who are very involved with their hair care sunsilk re -positioned and re-launched in 1994 ( nutracare) - pink for dry hair, yellow for. Sunsilk today announced a new brand ambassador, leading hair expert jawed habib of a reliable brand in the personal products' beauty segment for women.
This task is planning on the integrated marketing communication campaign to promote the sunsilk black and shine shampoo rinso trika 2 lifebuoy. This is a class project about marketing plan of new product launched by any company this project is presented in the course global marketing which is offe.